The COVID-19 pandemic leads to a sharp rise in pet adoption in the UK during the lockdown in 2020, indicates data and analytics firm GlobalData.
“Pet adoption was at an all-time high during the lockdown period. As many as 25% of Brits have adopted a pet during peak lockdown of summer 2020,” said Jenny Questier, senior consumer analyst at GlobalData.
“This is likely due to restrictions and social distancing measures implemented during the pandemic. Many consumers felt lonely and isolated. And they have, understandably, been seeking comfort and companionship during what has been a very difficult time.”
Health and wellness of pets a priority
As the pandemic leads to a sharp rise in pet adoption, GlobalData’s Q1 Consumer Survey also revealed that health and wellbeing remains a key driver in consumer purchase behaviour. Around 45% of UK consumers are being influenced by how a product can impact this.
“Keeping the whole family, including pets, healthy and safe will be of utmost importance to consumers. Especially during this uncertain time when health issues are at the forefront of consumers’ minds,” added Questier.
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Trust based brand selection
GlobalData’s Q1 Consumer Survey also found that trust was a key driver of consumer purchase. Almost half (50%) of UK consumers are being influenced by how familiar/trust-worthy/risk-free the product feels.
As the pandemic leads to a sharp rise in pet adoption, coupled with importance of health and wellness for pets and themselves, consumers are selecting brands consciously based on the level of trust.
“The very real and the very human aspect has been brought to the forefront in 2020 around consumers protecting the health and safety of themselves, pets and families. This means brands and manufacturers absolutely have to use their products and expertise responsibly to ensure the health and wellbeing of consumers and their pets,” Questier concluded.